Production and distribution for the United Kingdom and Republic of Ireland was franchised to Irn Bru owners A.G. Rockstar switched distributors from the Coca-Cola Company to PepsiCo in the summer of 2009. Among those countries are Sold: in the United States, Canada, the United Kingdom, Ireland, Germany, Spain, Japan, Hong Kong, Australia, Mexico, Malta, New Zealand, Argentina, the Netherlands, Finland, South Africa, Morocco and Colombia. It had 14% of the US energy drink market in 2008, and as of 2009 was available in over 20 countries. īy 2007, Rockstar was one of the top three energy drink brands in North America, with a 155% growth in sales in 2004, reaching $48 million" Atlanta Journal-Constitution and had sold over a billion cans. In addition to featuring different ingredients, which it claimed were "scientifically formulated to speed the recovery time of those who lead active and exhausting lifestyles-from athletes to rock stars," Rockstar sought to differentiate itself from the market leader, Red Bull, by using a 16 oz can size as opposed to Red Bull's 8 oz can, and by marketing itself as "twice the size of Red Bull for the same price". beverage market at the time, energy drinks. Rockstar launched into what was the fastest-growing segment of the U.S. History įounded in 2001 by Russ Weiner, the son of right-wing radio show host Michael Savage. In March 2020, PepsiCo announced it had agreed to acquire Rockstar for $3.85 billion. As of January 2013, Rockstar Energy Drink was available in more than 20 flavors and in more than 30 countries. Rockstar (stylized as ROCKST★R or ЯR) is an energy drink created in 2001, which, as of 2020, has a 10% market share of the global energy drink market the third-highest after Red Bull and Monster Energy.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |